Insurance agency web design
Custom websites for independent P&C agencies — coverage pages per line of business, a quote flow people finish on a phone, and the trust signals that decide whether a stranger calls you.
For independent P&C agency owners
A personal review of your mobile layout, coverage pages, trust signals, and quote-request flow.
Five prioritized recommendations by email, within one business day. No cost. No obligation.
Start with the first fix, even if you keep your current website. No call or account access required.
“We had a website before. What we didn't have was one that asked for the business — now someone can find us for a specific coverage and request a quote in under a minute, from their phone.”
Ethan Kisilevich, Owner, K2 Insurance
See the projectInside your audit
Five recommendations, each with the page or profile to change, the reason, and a practical next step. Your email starts with the highest priority and notes which fixes need help from your website provider.
Sample recommendation · Priority 1
Illustrative example only. Your audit will be based on your agency’s public website and profile.
Who can make the change: Anyone with page-editing access, or your website provider if the template is locked.
The problem
A visitor needs relevant coverage information, a reason to trust your agency, and a clear next step.
A generalist designer will give you a handsome brochure. What they will not have worked out is that a shopper comparing HO-3 to HO-5 needs different information than someone pricing an umbrella, or why a commercial buyer will not fill out a personal-lines form.
A shared template can be a useful starting point. The question is whether your site explains your agency’s coverage, people, and local experience clearly enough to help a shopper choose.
A catch-all Services page may leave shoppers with unanswered coverage questions. Dedicated pages give you room to explain each line and connect it to a relevant quote request.
What gets built
Up to six dedicated coverage pages within the standard 12-page build. We prioritize the personal and commercial lines that matter most to your agency; additional pages are quoted separately.
One short, mobile-first quote-request flow, routed to your inbox or a supported CRM. We collect what starts a conversation and leave detailed underwriting questions for your team.
Named agents with real bios, license numbers stated plainly, carrier logos next to an explanation of why shopping matters, and reviews on the page rather than a link away.
Contractors, trucking, habitational, restaurants — commercial buyers search by their own industry, not by the phrase 'business insurance.'
Real pages for the markets you actually write, with the right agent and phone number on each. Substantive ones, not a list of town names.
Fast loads on cellular, accessible markup, clean page titles, schema, and a sitemap — the parts nobody sees that decide whether the rest gets found.
Goes with
Design and search work together — the structure that converts a visitor is the same structure that lets the page rank in the first place. Most agencies need both.
Questions
Structure and content. Insurance sells from a comparison and a form, not from a brochure, so the site needs a page per line of business, a quote flow tuned for mobile completion, and trust signals — licensing, carriers, reviews — placed where the decision actually happens. A generalist builds a beautiful site with one services page and a twelve-field contact form, which is why so many agency sites produce nothing.
Yes, and it is usually worth it. Those templates are shared across hundreds of agencies, which means they cannot differentiate you and they compete with each other for the same searches. We rebuild on your own domain so the site and the rankings belong to you.
The normal build window is four to six weeks after content and account access are received. Agent photos, carrier lists, and licensing details are common dependencies, so we send a checklist at the start to make those clear.
We draft it and you approve it. Because we work only with P&C agencies we are not learning your lines on your dime — but your agency stays responsible for the accuracy and regulatory compliance of licensing disclosures, carrier appointments, and coverage language, and we flag anything that needs your compliance review before launch.
The build includes one quote-request flow routed to your inbox or a supported CRM. We confirm compatibility before committing to an integration; additional routing or custom connections are quoted separately.
The free audit walks your current site the way a shopper would, and comes back with the five things costing you quote requests.