Check the sources behind an answer
Inspect the links an assistant actually cites when asked about your agency. We look for outdated contact details, missing coverage information, and pages that do not explain where you work.
AI search
AI search starts with a site worth finding.
We review crawl access, coverage explanations, and business details before recommending AI search work. You get specific observations and a clear scope, with no promise of a place in an AI answer.
What you are being sold
Four claims to check before you buy.
These questions help us assess a proposal. Read Google's AI search guidance and OpenAI's crawler documentation. Our recommendations below apply that guidance to agency websites.
“An AI text file guarantees inclusion”
Google does not require a special AI text file. Ask which engine needs a proposed file before paying for it.
“Special AI schema gets your agency cited”
Google requires no special AI schema. Keep ordinary structured data accurate without treating it as a promise of citations.
“AI Overviews require a separate SEO package”
Google says existing SEO guidance applies to its AI features. Ask for a clear scope before buying work that repeats your existing plan.
“An AI ranking score proves business growth”
A sampled answer is one observation. Ask which questions, locations, and dates a dashboard represents, and compare it with actual inquiries.
What is actually there
What we check on an agency website.
Review search access separately from training
OpenAI documents OAI-SearchBot for search and GPTBot for potential training use. We check your chosen access rules separately. Allowing a crawler does not guarantee inclusion.
Check indexing and snippet eligibility
Google says a supporting page must be indexed and eligible for a search snippet. We review those controls before proposing more content.
Keep public business details consistent
We compare your website with relevant carrier locators, licensing information, and directory entries. A prospect should be able to confirm your identity and contact details.
Maintain your Google Business Profile
We check hours, service areas, and contact details against your website. Fixing conflicting information is useful to customers regardless of where they find you.
The short version
- Start with questions your agency website should answer.
- Check access and business details before commissioning more pages.
- Ask for dated observations and useful work, not a guaranteed AI position.
- Judge progress by relevant inquiries as well as visibility.
We do this work as part of the local SEO plan, not as an upsell. If a competitor has quoted you separately for it, ask them which engine documentation they are working from.
Questions
The ones agency owners actually ask.
Is AI search taking traffic from my agency website?
That needs to be checked against your own traffic and inquiries. We compare referral sources and the questions new prospects ask before recommending a change in budget.
Is this worth paying for?
It depends on what is wrong with your site. We include relevant access, content, and business-information checks in our local SEO work. The audit identifies specific fixes worth your attention.
How would I know if it worked?
Google includes AI-feature traffic in Search Console’s Web performance reporting. We also review referral traffic, inquiries, and dated answer samples. Visibility alone is not proof of a new customer.
What should my agency do first?
Make sure visitors can understand what you write, where you work, and how to reach you. We recommend useful coverage explanations with clear authorship and a straightforward contact path.
Find out where your agency actually shows up.
The free audit covers search, trust, mobile, and conversion — and we will tell you plainly whether AI search is worth your attention yet or whether your Business Profile is the better hour.