About PolicySite
Insurance websites are the only kind I build.
I'm Michael Kisilevich. PolicySite is my studio, run under Kisil Media LLC, and insurance agencies are the only clients it takes. I design websites and local SEO systems for independent P&C agencies — built to explain coverage clearly, earn trust quickly, and turn visits into quote requests.
Why insurance only
Independent agencies deserve better than recycled websites.
Most agencies are forced to choose between an insurance template shared by hundreds of competitors and a generalist designer learning the industry on their budget. Both can produce a polished brochure. Neither begins with how shoppers compare coverage, judge an agency, and decide whether to request a quote.
PolicySite does. Every project starts with an understanding of coverage pages, carrier and licensing trust signals, service areas, reviews, and mobile quote flows. The strategy is customized to your agency without relearning the industry from scratch.
What I bring to it
Insurance-specific strategy
Your lines of business, service areas, carriers, team, and quote process determine the structure — not a generic set of pages used for every business.
Search and conversion
Coverage and location architecture, Google Business Profile strategy, reviews, fast mobile forms, and tracking that shows whether the site is creating real opportunities.
Clear project management
Defined scope, approval checkpoints, consistent updates, and a real launch date. You always know what is happening and what comes next.
The standard
Every site is built around how insurance shoppers decide.
People compare coverage, reviews, responsiveness, and trust — usually from a phone and often across several agencies. Your website should make the next step obvious and easy.
Because I work in one industry, every project begins with an insurance-specific foundation. I then shape the content, design, and quote flow around your agency's markets, lines of business, team, and sales process.
I never reuse your design, copy, or local-search strategy for another agency. If a project creates a genuine conflict around the same primary lines and core local market, I disclose it before we agree to work together.
Straightforward
No jargon, mystery invoices, or services you do not need. You receive a defined scope, clear priorities, and honest answers.
Built to perform
Fast load times, clean structure, measurable quote flows, and design decisions made to move visitors toward action — not merely look good.
Direct access
You work directly with the person designing and building your site, from the first call through launch and ongoing care.
See where your current website is losing opportunities.
I'll review its mobile experience, trust signals, local SEO, and quote flow and send you the five highest-priority fixes.