Google Business Profile
For local searches your Business Profile frequently matters more than your website. It populates the map pack, it is free, and most independent agency profiles are sitting at half filled in.
For independent P&C agency owners
A personal review of your public Google Business Profile and website, including business details, services, and the path to an inquiry. No account access needed.
Five prioritized recommendations by email, within one business day. No cost. No obligation.
Start with the first fix, even if you keep your current website. No call or account access required.
“We had a website before. What we didn't have was one that asked for the business — now someone can find us for a specific coverage and request a quote in under a minute, from their phone.”
Ethan Kisilevich, Owner, K2 Insurance
See the projectInside your audit
Five recommendations, each with the page or profile to change, the reason, and a practical next step. Your email starts with the highest priority and notes which fixes need help from your website provider.
Sample recommendation · Priority 1
Illustrative example only. Your audit will be based on your agency’s public website and profile.
Who can make the change: Your Google Business Profile manager, once the matching location page is ready.
Why it matters most
First
For “insurance agent near me,” the map pack sits above the normal results and most people never scroll past it. Your website is competing for attention that the profile has already spent.
Free
Nobody sends an invoice for it, so nobody schedules it. It is the highest-return hour in local search and it routinely sits at sixty percent complete for years.
Local
A carrier with one page for fifty states has no profile in your town. You have an office, a license, and an address. This is the fight structurally tilted toward you.
What gets done
Primary set to Insurance agency, then a secondary category for every line you actually write. This is among the strongest signals available to you, it takes two minutes, and it is the single most commonly left half-done.
Not only the town your office sits in. If you write across three counties, the profile should say so — a shopper two towns over is a shopper you can win.
Auto, home, flood, windstorm, umbrella, commercial, each entered as its own service with a real description. An empty services section is a profile that matches fewer searches.
Name, address, and phone identical on the profile, the website, carrier directories, and every listing. “Suite 200” in one place and “Ste. 200” in another is enough inconsistency to cost you at the margins.
The actual office, the actual team, the actual sign. Stock images of a handshake do nothing here. Profiles with genuine, current photos get materially more engagement than profiles without.
Count and recency both feed rankings. Forty reviews from one week in 2023 look worse to Google and to a human than one review every fortnight. Every review gets a reply, including the mediocre ones.
Worth knowing
An accurate Business Profile helps customers confirm your details on Google. To assess visibility in an AI assistant, check its actual answers and cited sources. We review those observations alongside your website and local listings before recommending additional work.
Questions
Almost certainly. Most agency profiles we look at have a primary category set and little else — no secondary categories, no services entered, service areas limited to one town, and photos from whenever the profile was created. Each of those is a set of searches you are not matching. The audit tells you which ones.
You keep ownership. We work as a manager on your profile, which means you can remove our access at any time without losing the profile, the reviews, or the history. An agency that asks you to hand over ownership of your own listing is worth asking why.
Faster than anything else in local search. Profile changes can move within weeks, where content and citation work generally takes three to six months to compound. It is the one part of this discipline with a short feedback loop, which is exactly why it is the first thing we do.
We build the ask into the moment a policy binds, when goodwill is highest, with a direct link that goes out by text. What we will not do is buy reviews or gate them so only happy clients are asked. Both violate Google's policies and both are recoverable from, at best.
Part of the 5-point audit: what your profile is missing, which searches that costs you, and what to fix first. No obligation attached to it.